I deeply believe SEO (Search Engine Optimization) is easy: you just have to do everything right.
Code, content, links… it’s all important, and it’s important every detail is taken care of. But if you know what to do with them, and especially if you have something worthy for your users, ranking on search engines is easy. Maybe not fast, but easy (if you want something fast, you want to spam, which actually can bring good results: only they will last for a very short period, and you won’t rank anymore. Is it worthy to try? 😉 ).
So, do the right things and then focus on converting all the traffic you will get from search engines. If you don’t know how to do the right things, feel free to contact me.