You must read 23 Actionable Lessons from Eye-Tracking Studies. Now.
Judah stumbled upon the open web analytics project and i installed Open Web Analytics as soon as i read his post.
I love open source software (i almost use only open source software). So, it’s been natural to download and install OWA. I just started with it, so there’s not too much i can tell about it at this time, but first impression is very good. Better than i expected.
Open Web Analytics (OWA) is an open source web analytics framework written in PHP. OWA was born out of the need for an open source framework that could be used to easily add web analytics features to web sites and applications. The OWA framework also comes with built-in support for popular web applications such as WordPress and MediaWiki. As a generic web analytics framework, OWA can be extended to track and analyze any web application.
I’m using OWA on a couple of wordpress blogs, but i’m going to try it as a standalone application (and i want to try it with OsCommerce, of course) as soon as i can. And you should do the same.