About me

I started working in 2000 as system administrator (mainly Linux platforms). In 2004, i started working as SEO. Since then, while working as SEO, i gained a lot of experience and improved my skills in basically anything related to digital marketing including (but still not limited to):

  • site management;
  • social media marketing;
  • affiliate marketing;
  • email marketing;
  • copywriting;
  • web analytics;
  • conversion rate optimization;
  • brand reputation.

Nowadays, I would be more frequently called just growth hacker.

For several years, i worked in many industries (mainly travel and e-commerce). Since the beginning of 2010, i started working in the iGaming industry bringing long term results.

I live in Malta, where i moved from Italy in 2010 to work as SEO in the iGaming industry. Now I’m working as Head of SEO  for Hero Gaming, an innovative startup, owner of brands like Casino HeroesCasiTabi and Betser.

In the limited spare time, I’m working on Beer.com.mt, a personal project about one of my favourite things (food&beverage are in general a very important part of my life!), and helping some friend developing their own projects like Casino Focus and Slot Mania (iGaming is an industry where I gained quite a lot of experience, after more than 6 years).

At the same time, I’m still working as online marketing consultant. If you need me, just contact me on LinkedIn.